Dennis lim

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MCN INITIATIVE

Transcript of Dennis lim

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MCN INITIATIVE

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DENNIS

LIM

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DIGITALMEDIADIVISIONDigital arm of ABS-CBNWebsitesSocial MediaYouTubeLivestreamI Want TV

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DIGITAL5 OWNED AND OPERATEDYOUTUBE CHANNELSABS-CBN NewsABS-CBN Entertainment ABS-CBN Star Cinema ABS-CBN Star MusicABS-CBN Sports & ActionMEDIADIVISION

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ABS-CBN NEWS

906M Lifetime views2M Subscribers65M Monthly views

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ABS-CBN ENTERTAINMENT

1.2B Lifetime views1.8M Subscribers160M Monthly views

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ABS-CBNSTAR CINEMA

172M Lifetime views363K Subscribers230K Monthly views

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ABS-CBNSTAR MUSIC

238M Lifetime views688K Subscribers24M Monthly views

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ABS-CBNSPORTS & ACTION

19M Lifetime views45K Subscribers1.6M Monthly views

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6th most viewed NEWS channel in the world

ABS-CBN NEWSwww.vidstatsx.com

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26th most viewed ENTERTAINMENT channel in the world

ABS-CBN ENTERTAINMENTwww.vidstatsx.com

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DIGITALMEDIADIVISIONABS-CBN

MULTI CHANNELNETWORK

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WHY ARE WE DOING THIS?

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STORYTELLERSHumans are

VISUAL

is the preferredstorytelling mode

SightSoundMotion

SIGHTSOUNDMOTION++

VIDEOSightSoundMotion=>Reading articlesBloggingPicturesSocial Networking

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People arent going to fundamentally change their media consumption patternsjust as consumers dont fundamentally change their diets.

Centennials??

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DAILY VIEWSBILLION4Forbes.com

DAILY VIEWSBILLION71billiontune inForbes.com

TOP VIDEOS IN PH

TOP 5 MOST VIEWED VIDEOS IN PHlast 30 days

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TOP VIDEOS IN PH

TOP 5 MOST VIEWED VIDEOS IN PHlast 30 days

are from4brands

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TOP VIDEOS IN PH

TOP 15 MOST VIEWED VIDEOS IN PHlast 30 days are from9brands

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TOP 15 MOST VIEWED VIDEOS last 30 daysWORLDWIDE

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We have CREATORSwho want to share their lives

SUCCESSawaits on theplatform

We lack a UNIFYINGENTITY

DIGITALMEDIADIVISIONABS-CBN

MULTI CHANNELNETWORK

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OBJECTIVES

aims to createthe next generation

of stars

MULTI CHANNEL NETWORK?WHAT IS A

MULTI CHANNEL NETWORKpartners with different channels to provide assistance in: audience development, programming, cross-promotion, partner management, funding, digital rights management, & monetization

KIDS TOYS

YouTube.com/TheEducVideos

LIFETIME VIEWSBILLION

SUBSCRIBERSMOST VIEWED VIDEOMILLIONMILLION8711.2

Disney Junior Minnie Mouse Bow-tique Electronic Cash Register

TOP VIDEOS IN PH

TOP 20 MOST VIEWED VIDEOS IN PHALL TIME

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KIDS TOYS#1 YouTube channel in the PH

#182 in the world

LLOYD CADENA

LLOYD CADENA

YouTube.com/LloydCafeCadena2

LIFETIME VIEWSMILLION

SUBSCRIBERSMOST VIEWED VIDEOTHOUSANDTHOUSAND67623024

Soy Sauce Challenge by LC

What YOU can doWhat WE can doSUCCESS

GREAT CONTENT

GREAT CONTENTCreators will be enrolled inABS-CBN workshops and seminars

PLATFORMSUPPORT

most number of

employeeson Audience Growth

PLATFORMSUPPORTon Digital Rights Management63

COMMUNITYCOLLABORATIONAND

COMMUNITYCOLLABORATIONANDFacilitate brainstorming, meet-ups& exclusive eventsSocial Listening

MONETIZATION

MONETIZATION

Our own sales teamwill market content fromMCN channels

YOUTUBE CHANNELLETS TALK!IF YOU HAVE AOR YOURE PLANNING TO CREATE ONE

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Lets start cooking!www.ChickenPorkAdobo.net

Chicken Pork Adobo Network@ChickenPorkMCN@ChickenPorkMCN

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