David Salama Madrid, 8 November 2007

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Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. June 2006 © 2006 Atos Origin David Salama Madrid, 8 November 2007 iTV The Television of the Future LIVE Project / CorporateTube

Transcript of David Salama Madrid, 8 November 2007

Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. June 2006© 2006 Atos Origin

David Salama

Madrid, 8 November 2007

iTV The Television of the Future

LIVE Project / CorporateTube

INnovautas07, 08/11/2007, Madrid

Atos Research & Innovation Media Team

» International and multidisciplinary team» Multimedia RDI solutions

» Experience in: » IPTV» Production tools (Broadcaster) » Collaborative environments for audiovisual content (P2P)

» Specific line of innovation on the subject of the Olympic Games» Olympic Games IT Partner» Biggest sporting event» Projects:

Who are we?

OLYMPIC LIVE My-e-Director 2012

LIVE Project

Who are we?

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CollaborationOur R&D partners

Broadcasters

TELECOM

Technology Companies

Research Centres

LIVE Project

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Sport Information System (Atos Origin)

Over 1,000,000 XML messages

Athletes 23,000

Officials 14,000

Events 6,500

Horses 250

Teams 1,100

LIVE Project

SIS

SE

RV

ICE

PUBLISH

SUBSCRIBESIS Core

SIS-DB

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LIVE, The Future of Digital Television

» Increase the distribution channels:» Satellite, Cable, Terrestrial, IPTV, 3G, DVB-H (DMB)

» Increase the range of available content

» Wide range of content

» Viewers have difficulty identifying their preferences amongst the extensive offering

» Loss of interest in television

» Non-linear TV (multi-stream)

» TV Customisation (recommendation system based on unique profiles)

LIVE Project

Cause

Effect

Solution

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LIVE: Non-linear TV

LIVE Project

What is Non-linear TV?

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LIVE: Customised TV

LIVE Project

*IMF: Intelligent Media Framework

*SIS: Sport Information System

IMF*

Observation

SIS*

Recommender

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LIVE: Content Flow

LIVE Project

How does LIVE work?

Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. June 2006© 2006 Atos Origin

¡MUCHAS GRACIAS!

iTV The Television of the Future

LIVE Project / CorporateTube

Miguel Angel Morcuende

Madrid, 8 November 2007

INnovautas07, 08/11/2007, Madrid CorporateTube

Copyright © Louie Psihoyos/Science Faction Images

INnovautas07, 08/11/2007, Madrid CorporateTube

- Traditional TV (national coverage: 45 million users)

- Internet TV (planetary coverage: 1200 million users)

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“Technology is changing everything” (Bob Greenberg, CEO of R/GA)

Source: Microsoft

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“The future will belong to the brands that lead the dialogue with the consumer” (Richard Pinder, COO of Publicis Worldwide).

Music

Memories

Television

Games

Education

Productivity

Communications

Mobility

Source: MicrosoftThe Digital Lifestyle

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What does the consumer use?

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You Tube (100 million videos)

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- You. Person of the year (cover Times magazine, December 2006)

- “Congratulations! If you use the Internet, you are the 'Person of the year'"

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Source: http://technorati.com/weblog/blogosphere/

- 70 million

- 120,000 new blogs/day

-1.4 new blogs/ second

Blogs

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» NYT

» CNN

» NEWS YAHOO

» MSNBC.MSN

» BBC.CO.UK

» GUARDIAN

» …

» ENGADGET (19th place)

» BOING BOING (22nd place)

Blogs vs Media

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Demos

» Gadget IPTV

» DTT over IP

» Diaporama

» TV Market

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Gadget IPTV (Microsoft)

TV on the PC at all the times

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DTT over IP

All TV channels on the PC over IP

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Diaporama

Carousels of customizable content

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TVMarket (Digital billboards)

“A la carte” Corporate Channels

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ProposalsTV IP Channel

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ProposalsCorporate Television Circuit

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ProposalsUGC content exchange

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YET MORE…

» “The consumer looks for the brand”

» Video is here to stay (multiple channels: TV, Mobiles, Internet,…)

» “Each digital campaign is also a database which you can use to measure and correct” (Gaston Legorburu, Sapiens)

» Nike + case. Titanium Lion Prize, an award for innovation in the advertising business, at the last Cannes Festival

» “The advertising business is digital”. Conclusion of the AdForum Worldwide Summit, held in New York

» “Integration is an obligation and not an option”, (Esther Lee, CEO of Euro RSCG in North America ) (former worldwide creative director at Coca Cola).

» TODAY none of the elements is enough on its own.

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CONCLUSIONS

» THE CONSUMER IS OUT THERE, OUR COMMUNICATION IS STILL NOT

» Atos will accompany you to ensure the successful completion of your project

» YOU NEED: CORPORATE TUBE

“Over 75% of the IT budget is spent on maintaining the existing infrastructure and applications”

Timothy Chou, “The End of Software,” SAMS Publishing, 2005

“On average, 8€ out of every 10€ invested in IT make no contribution towards changing or growing the business”

Gartner, 2006

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EVERYONE, SOMEONE, ANYONE AND NO ONE

» Once upon a time there were four people called: everyone, someone, anyone and no one.

» There was an important piece of work to do and everyone was convinced that someone would do it, anyone could do it, but no one did it. However, someone got angry because it was everyone’s job. Everyone thought that anyone could do it, but no one realised that everyone would leave it. In the end, everyone blamed someone when no one did what anyone could have done.

Phrases and Anecdotes from the Business World, Oriol Amat and Ramón Puig, Management 2000

Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. June 2006© 2006 Atos Origin

¡MUCHAS GRACIAS!

For further information please contact:

[email protected]

THANK YOU!