David Salama Madrid, 8 November 2007
Transcript of David Salama Madrid, 8 November 2007
Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. June 2006© 2006 Atos Origin
David Salama
Madrid, 8 November 2007
iTV The Television of the Future
LIVE Project / CorporateTube
INnovautas07, 08/11/2007, Madrid
Atos Research & Innovation Media Team
» International and multidisciplinary team» Multimedia RDI solutions
» Experience in: » IPTV» Production tools (Broadcaster) » Collaborative environments for audiovisual content (P2P)
» Specific line of innovation on the subject of the Olympic Games» Olympic Games IT Partner» Biggest sporting event» Projects:
Who are we?
OLYMPIC LIVE My-e-Director 2012
LIVE Project
Who are we?
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CollaborationOur R&D partners
Broadcasters
TELECOM
Technology Companies
Research Centres
LIVE Project
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Sport Information System (Atos Origin)
Over 1,000,000 XML messages
Athletes 23,000
Officials 14,000
Events 6,500
Horses 250
Teams 1,100
LIVE Project
SIS
SE
RV
ICE
PUBLISH
SUBSCRIBESIS Core
SIS-DB
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LIVE, The Future of Digital Television
» Increase the distribution channels:» Satellite, Cable, Terrestrial, IPTV, 3G, DVB-H (DMB)
» Increase the range of available content
» Wide range of content
» Viewers have difficulty identifying their preferences amongst the extensive offering
» Loss of interest in television
» Non-linear TV (multi-stream)
» TV Customisation (recommendation system based on unique profiles)
LIVE Project
Cause
Effect
Solution
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LIVE: Customised TV
LIVE Project
*IMF: Intelligent Media Framework
*SIS: Sport Information System
IMF*
Observation
SIS*
Recommender
Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. June 2006© 2006 Atos Origin
¡MUCHAS GRACIAS!
iTV The Television of the Future
LIVE Project / CorporateTube
Miguel Angel Morcuende
Madrid, 8 November 2007
INnovautas07, 08/11/2007, Madrid CorporateTube
- Traditional TV (national coverage: 45 million users)
- Internet TV (planetary coverage: 1200 million users)
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“Technology is changing everything” (Bob Greenberg, CEO of R/GA)
Source: Microsoft
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“The future will belong to the brands that lead the dialogue with the consumer” (Richard Pinder, COO of Publicis Worldwide).
Music
Memories
Television
Games
Education
Productivity
Communications
Mobility
Source: MicrosoftThe Digital Lifestyle
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- You. Person of the year (cover Times magazine, December 2006)
- “Congratulations! If you use the Internet, you are the 'Person of the year'"
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Source: http://technorati.com/weblog/blogosphere/
- 70 million
- 120,000 new blogs/day
-1.4 new blogs/ second
Blogs
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» NYT
» CNN
» NEWS YAHOO
» MSNBC.MSN
» BBC.CO.UK
» GUARDIAN
» …
» ENGADGET (19th place)
» BOING BOING (22nd place)
Blogs vs Media
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ProposalsRange of specialist advertising and content
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ProposalsUGC content exchange
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YET MORE…
» “The consumer looks for the brand”
» Video is here to stay (multiple channels: TV, Mobiles, Internet,…)
» “Each digital campaign is also a database which you can use to measure and correct” (Gaston Legorburu, Sapiens)
» Nike + case. Titanium Lion Prize, an award for innovation in the advertising business, at the last Cannes Festival
» “The advertising business is digital”. Conclusion of the AdForum Worldwide Summit, held in New York
» “Integration is an obligation and not an option”, (Esther Lee, CEO of Euro RSCG in North America ) (former worldwide creative director at Coca Cola).
» TODAY none of the elements is enough on its own.
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CONCLUSIONS
» THE CONSUMER IS OUT THERE, OUR COMMUNICATION IS STILL NOT
» Atos will accompany you to ensure the successful completion of your project
» YOU NEED: CORPORATE TUBE
“Over 75% of the IT budget is spent on maintaining the existing infrastructure and applications”
Timothy Chou, “The End of Software,” SAMS Publishing, 2005
“On average, 8€ out of every 10€ invested in IT make no contribution towards changing or growing the business”
Gartner, 2006
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EVERYONE, SOMEONE, ANYONE AND NO ONE
» Once upon a time there were four people called: everyone, someone, anyone and no one.
» There was an important piece of work to do and everyone was convinced that someone would do it, anyone could do it, but no one did it. However, someone got angry because it was everyone’s job. Everyone thought that anyone could do it, but no one realised that everyone would leave it. In the end, everyone blamed someone when no one did what anyone could have done.
Phrases and Anecdotes from the Business World, Oriol Amat and Ramón Puig, Management 2000
Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. June 2006© 2006 Atos Origin
¡MUCHAS GRACIAS!
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THANK YOU!