Darwin Analytics at #SMDaybe

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Transcript of Darwin Analytics at #SMDaybe

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

maandag 17 december 12

Which of my marketing leads to conversions?

How do you geta conversion?

LIKE MEENDORSE ME

PICK ME

KNOW ME

Which channels leadto conversions?

Which channel is moste!ective for what objective?

PAID MEDIA

AdWords, Facebook Ads

OWNED MEDIA

Website, Mailchimp,Clang, Campaignmonitor

EARNED MEDIA

SEO

BORROWED MEDIA

Facebook, Twitter,Youtube, LinkedIn

CSV IMPORT

For more exotic channels.

WE SUPPORT ALL THE CHANNELS YOU NEED.

Jan 3 1 , 2 0 1 3Feb 2 8 , 2 0 1 3

Youtube

Twitter

O r ganic

Mailc himp

Linkedin

Fac ebook

AdW or ds

E!ect

Which channel has the most impact?

LIKE MEENDORSE ME

PICK ME

KNOW ME

Facebook! 1 000

banners! 1000

twitter! 2 000

Website! 5 000

Linkedin! 500

mail!2 500

adwords! 2 000

Jan 3 0 , 2 0 1 3Feb 2 7 , 2 0 1 3

Youtube

Twitter

O r ganic

Mailc himp

Linkedin

Fac ebook

AdW or ds

Cost

Which channel has the most

Which activities leadto conversions?

Compared to last month,have we made improvements?

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FacebookTwitterWebsite

Discover evolution, discover patterns.

FacebookTwitterWebsite

Discover evolution, discover patterns.

PAYING BETA CUSTOMERSPAYING BETA CUSTOMERSPAYING BETA CUSTOMERS

PAYING BETA CUSTOMERSPAYING BETA CUSTOMERS

PAYING CUSTOMERS

[email protected] & head Darwin Analytics

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