DECEMBER

2014PRESENT

2015TRADE MARKETING COORDINATOR

PUMA MIDDLE EAST & EAST AFRICA

Responsible for all PUMA Branding requirements for monthly campaign launches.

Analyzes product buy-in for all wholesale customers & propose branding for each of their stores according to their current products & products to be received.

Conceptualize & create mock ups to visualize the outcome of projects for both parties to approve.

CoordinateCoordinate with advertising agencies, contractors & suppliers in the region for all branding, POPs & furniture production plus delivery, shipping & installation.

Artwork print ads for Magazines/News Paper Ads, Billboards, Events & Out-of-the-box Campaigns.

Prepare & send wrap up reports to PUMA International for all implemented campaigns.

Adapts global campaign brand guidelines to fit all customer requirements & the customs of the Middle East.

PUMA Shop-in-shops Furniture coordination shipping, delivery & installation.PUMA Shop-in-shops Furniture coordination shipping, delivery & installation.

Puma Regional Showroom Preparation for Sell-Ins.

SKILLS

BRANDS

TIMELINE

+97155-2280888+97150-5514619

carlo88088@yahoo.comgian.mata@puma.com

Gian Carlo D. MataTRADE MARKETING COORDINATOR BTL & E-COM

CURRICULUM

VITAE

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SEPTEMBER

2005OCTOBER

2011SENIOR VISUAL MERCHANDISERAL MADANI GROUP OF COMPANIES

In-charge of merchandising over 35 Stores of 6 INTERNATIONAL BRANDS all over UAE, Oman, Bahrain & Kuwait (Levi’s, Docker’s, HangTen, Naf Naf, Gas, Chevignon & Blush)

In-charge of all posters, flyers, advertising graphics & all POS materials for all stores.

Coordinate with advertising companies from production to implementation.

Handle 16 “in-store” VM’s including overseas stores in Oman & Bahrain.

Coordinate with franchisees to update them with the new window concepts.

Conduct training sessions & hands-on training for all the “in-store” VMs.

Design & implementation of window & in-store concepts for every seasonal campaign.Design & implementation of window & in-store concepts for every seasonal campaign.

Plan yearly VM Calendar.

Conceptualize windows for all Hang Ten stores every season & on special occasions.

DECEMBER

2011DECEMBER

2014VISUAL MERCHANDISER (REGIONAL)

PUMA MIDDLE EAST & EAST AFRICA

Maintain VM & campaign consistency across the region according to the brand’s International Standards through Mock ups, Planograms & VM Guides.

Coordinates with advertising agencies, contractors & suppliers for POP production & installation.

Visual merchandising during Campaign Launches for Puma Stores, Shop-in-Shops & other Retail Outlets. (ie. Sun & Sand, Level Shoe District, Go Sports, etc…)

ProvidesProvides Marketing & VM Support to over 400 Stores all over the region. (Stand-alone Stores, Shop-in-Shops & Retail Outlets in the region.)

Artworks for Magazine/News Paper Ads, Billboards, Events, Out-of-the-box Campaigns.

Conducts hands-on VM Training.

PUMA Shop-in-shops Furniture coordination shipping, delivery & installation.

Puma Regional Showroom Preparation for Sell-Ins.

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INFO

EDUCATIONAL BACKGROUND

AUTOCAD DRAUGHTSMAN - CADGROUP DUBAI U.A.E.Certified Draughtsman by Emirates Education Center

BACHELORS OF SCIENCE IN NURSING - PHILIPPINESDe Los Santos STI - Manila (Undergratuate)

GRAPHIC & WEB DESIGN - PHILIPPINESInformatics Computer Institute - Manila

SECONDARY EDUCATION - PHILIPPINESSan Sebastian College Recoletos - Manila

PRIMARY EDUCATION - K.S.A.International Philippine School - Al Khobar

NATIONALITY: Filipino

CIVIL STATUS: Married

DATE OF BIRTH: 20th September 1986

LANGUAGE: English, Tagalog & Arabic (Lived in KSA from 1991-2000)

HOBBIES: Photography, Videography & Travel

SPORTS: Basketball, Boxing, Table Tennis, Bowling, Football & Swimming Swimming

OTHERS: UAE Drivers License

PERSONAL DATA

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