[CURS 13 Denisa Tudor] Etica in PR.ppt

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    Etica

    n industria Relaiilor Publice.

    Ce este specific?

    curs 15 ianuarie 2014

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    AGENDASensul eticii

    Dileme eticen industriaPR-ului

    Importanta unui comportament etic

    Un cod etic pentru PR

    [S ne amintim] Cum construieti ncredere?

    Concluzii, give-aways

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    WARNING!

    Urmeaz o prezentare cu englezisme

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    SENSUL ETICII

    Cndvorbim despre etic i profesionalism neraportm la palierul deontologic de nelegere,

    jonglnd cu: responsabiliti i drepturi

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    DILEME ETICEN INDUSTRIA PR-ULUI

    Etici profesionalen PR

    Valori i principii personale

    Schema responsabilitilor profesionale n PR

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    Etici profesionalen PR

    telling the truth

    making legal and reasonable claims

    being aware of libel & slander

    who you work for? (tobacco, fast food, pornography)

    who you work with? (Do any of your personal relationships havea conflict of interest with the organisation for which you work?)

    keeping client confidentiality (Are you able to respect yourclients confidentiality among your circle of friends andacquaintances?)

    !Do not gossip about clients or your organisationsbehaviour, decisions and actions, no matter how

    innocent discussing these issues may seem.

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    Valori i principii personale

    Your own personal values and principles should guideyou through your PR career.

    Think about how you want to act and be perceived.Are you

    honest? Accurate? Responsive? Respectful?

    As a professional you should keep yourself fully up todate using all of the information available, not justthat from one source.

    You should undertake research on the best practices

    regarding the issues that you face.Are you continuallyimproving yourself?

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    Schema responsabilitilor profesionale n PR

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    IMPORTANAUNUI COMPORTAMENT ETIC

    A two-way communicationstrategic PR will open up a dialogue with the key stakeholdersbetween the organisation and the stakeholders the long-term objectives of an organisation are more likely to be

    met.

    that may assist in the implementation of a corporate socialresponsibility programme or an organisations code of ethics

    A good reputation

    help build custom

    assist with attracting and hiring good employees

    the organisation will then gain public approval and build a

    positive reputation.

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    UN COD ETIC PENTRU PR

    Exist numeroase coduri, precum:1. The CIPRs Code of Conduct is built on three principlesintegrity,competence and confidentiality.2. Codes such as those of the IPRA (International Public RelationsAssociation) focus on 18 tightly written principlesincluding observance of

    the Universal Declaration of Human Rights, integrity, transparency, accuracyand not asserting undue influence.

    The main objective is to form guidelines for professional behaviour.

    IndustriaPR-ului esten continu schimbareIn 2012the PRCA made an addition to their codes about PR professionalsworking on the online encyclopaedia Wikipedia where editing it on behalf ofclients showed a breach of interest from a duty to society and a duty toclient.There have also been recent cases on the way promotional activity isundertaken by bloggers and on social networking sites.

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    [S ne amintim] Cum construieti ncredere?

    De a

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    Concluzii, give-aways

    Indiferent de activitile/departamentele n care activm

    zona de etic nu este detaabil

    Printr-un comportament eticnvm, n principal, sconstruim ncredere

    =>2 n 1 trust:ncredere pe palierul relaiilor interumane +ncredere n organizaie

    ! Drumul de la comunicare la gestionare i generare ncrederee pavat cu.. un comportament etic

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    Acestea fiind spuse,

    V mulumesc