Submitted By:Nilankar KhawashSec ASeat no. 23

Product Launch

Features of Coca-Cola Zero

• Type: Zero Sugar Cola• Nutritious Value: It is a low-calorie (0.50 kilocalories

per 150ml)• Colour: Caramel E-150d• Variants:• Coca-Cola Cherry Zero

Coca-Cola Vanilla ZeroCaffeine Free Coca-Cola Zero

• Related competitor: Pepsi Max• Website: http://www.cokezero.com/

Coke Zero vs. Diet Coke Coke Zero Diet Coke• Targeted at Young adult males Women • Flavours Coca-Cola Cherry Zero, Diet Coke Caffeine-Free,

Diet Coke with Lime, Diet Raspberry Coke, Black Cherry Vanilla, Diet Coke Plus

• Taste Similar to regular Coke Diet coke doesn't taste

• Caffeine 9.6 mg per 100ml 12.8 mg per 100 ml

• Food Acid Potassium citrate Citric Acid

• Competitor Pepsi Max Diet Pepsi

Coca-Cola Vanilla Zero, Caffeine free Coke Zero

Coca Cola Lime Zero

Like regular coke

Coke Zero: The Revolution Within• A concept with emphasis on revolutionising the way we think/do

things, something that starts from zero “0” and turns out Bigger, Brighter, Better.

• Coke Zero is the beginning of a revolution from within; body, mind and soul.

• It represents the new generation of doers, thinkers and innovators- A avant-grade group of people MAKING CHANGE HAPPEN.

• It starts from an individual and inspires the society as whole.

“Zero being Hero”• As consumers move away from soda and toward more

healthful premium beverages . Coke has had surprising success with Coke Zero, a zero-calorie version of Coke which apparently tastes like regular Coke. According to Coca Cola Chairman and CEO E. Neville Is dell, the initial success of Coke zero makes it Coke's most successful new product launch in 20 years.

• As beverages from different companies are gaining in popularity and cache, the traditional soft drink companies will need to revitalize their images. Coke has done just that with Coke Zero and they will probably continue to experience success.

Coke Zero vs. Pepsi Max

Thank You