CHECKLIST: TOP 5 DIGITAL MARKETING

tactics for your business

Here’s a checklist of our top five digital marketing tactics for you to consider:

� Is your website mobile-friendly?

� Does your website load in less than 2 seconds?

� Is the content on your website clear, relevant and keyword-rich, that

delivers the right message with power and conviction?

� Is your website SEO-friendly?

� Does your website adhere to your brand guidelines?

� Do you have the following functionality on your website?:

- Downloadable content – i.e. PDFs, eBooks, exclusive videos

- A contact us form

- Chat functionality (Facebook messenger etc.)

- About us page with contact information and photos of your team.

If you answered no to any of the questions above, consider hiring a web designer or SEO-specialist who can help to optimise your website for optimum performance.

WEBSITE

Checklist

not sure what to include in your strategy?

2.

Checklist

� Have you set-up a business (not a personal) account on the

following social media platforms: Facebook, Instagram, LinkedIn,

Twitter and YouTube?

� Have you included a call-to-action (CTA) button on each of your

social media pages leading visitors to your website to take

an action? (i.e. ‘Contact Us’ or ‘Book Now’). Best practice is to take

the visitor to a dedicated landing page on the website, rather than

the home page.

� Do you post consistently (at least three times a week) with

interesting and relevant content for your audience?

� Have you set up a Facebook pixel on your website to ensure you’re

retargeting visitors with ads?

� Have you already tested advertising on any of the social media

platforms listed above?

Social media is the queen of 21st-century digital content. Find which platforms are relevant to the industry you’re in and promote your business there. If you answered no to any of the questions above, consider hiring a social media marketing manager that can help with getting your business in front of the right people at the right time.

Social Media Marketing

3.

Checklist

� Do you have a keyword strategy around the phrases your

customers in your industry use the most? If not, check out these

tools: Google Trends and Keyword Planner.

� Do you have a targeting strategy for the demographic and

psychographics of your target audience?

� Have you already tested PPC ads on any of the following platforms:

Google, Bing, Yahoo?

If you answered no to any of the questions above, consider hiring a web designer or SEO-specialist who can help to optimise your website for optimum performance.

Search Engine Marketing and Pay-Per-Click Advertising

4.

Checklist

� Do you have a blog page set-up on your website where you post

interesting, relevant content for your target audience?

� Is the copywriting on all of your social media pages, website, blog,

email marketing and promotional material (brochures, banners etc)

consistent?

� Do you experiment with new pieces of content, i.e. Facebook,

Instagram and LinkedIn live videos, case studies from previous

customers, interviews with other key industry members?

Quality over quantity is key when it comes to content. Just because your competitors are churning out 300 blog posts a day doesn’t mean that you need to. Create pieces of content that are relevant and provide value for your customers. Make sure that the messaging stays on brand. And most importantly, stay ahead of the curve by experimenting with new channels and types of content!

If you answered no to any of the questions above, consider hiring a communications manager that can help with creating good quality content for your business.

Content Marketing

5.

Checklist

� Do you have a database of email addresses for your customers?

� Do you email this database consistently (at least once a week) with

valuable content?

� Is your email database segmented based on where the customer is

in the sales funnel (e.g. new leads vs previous customers)?

� Do you have a drip email campaign (a series of welcome emails)

set up to nurture new leads

A lot of people think that email marketing is dead. They’re dead wrong. According to Campaign Monitor, for every $1 you spend on email marketing, the return on investment (ROI) is $44.

If you answered no to any of the questions above, consider hiring an email marketing manager that can help with creating good quality emails for your business.

Email Marketing

6.

Want more tips? Ways that you can get in touch.

Resources

Picnic is a UK-based digital marketing agency that helps businesses like yours grow with online marketing. We create campaigns that drive seriously impressive results.

Our team of specialists work on everything from website development, content creation and social media marketing to email marketing.

If you need help with cutting through the noise online, click here to book a free 1:1 chat with a member of our team. We can either chat over the phone or come out to your office at a date and time that suits you best.

LOVELY TO MEET YOU

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Let’s connectGet in touch with Tessa Fields, Creative Director

of Picnic via her LinkedIn page

Or email tessa@wearepicnic.co.uk

Or call +44 7444 764 249

Link up

7.

W: www.wearepicnic.co.uk

E: hello@wearepicnic.co.uk

M: +44 7444 764 249