CAROLINNA ESPINOSA at

OUR STORY

Carolinna Espinosa is a sensible

luxury lifestyle brand built with

sophisticated craftsmanship of the

finest European materials. Inspired

by the cosmopolitan woman-on-the-

go; who does it all from family to

career, the brand offers women a

perfect selection of styles for every

occasion. Each collection captures

the essence of current trends while

retaining the core values of a great

shoe: comfort, versatility and

quality.

www.carolinnaespinosa.com

THE INSPIRATION

Inspired by a style trendsetter from

Spain, the brand is named after a

woman that truly captures the essence

of elegance, poise, and effortless

glamour. A style icon among her peers,

Espinosa had a presence that was

never unnoticed as she entered a room.

It is this essence that is captured in

each shoe that is produced by the

brand today – refinement with a hint

of that special “je ne sais quoi.”

PARENT COMPANY PROFILE

JVB INTERNATIONAL INC.

A fashion house that engages in the

design, manufacturing, and wholesale of women’s fashion

footwear to the U.S. and international markets.

Headquartered in New York, NY, and design studio in

Padova, Italy, the company sources the finest European

materials and offers on-trend luxury footwear for women.

Carolinna Espinosa, the main brand under the parent

company, is distributed in its own retail locations and

department stores in 6 countries. The design team prides

itself on the brand’s ability to stay current in fashion,

while retaining a modest price ensuring each product acts

as a sensible luxury purchase for the consumer.

THE TEAM

Company President and CEO, Alan Luchette, spearheads the JVB

Group. A veteran of the footwear industry and former Chief

Operating Officer of the Nine West Group, Alan Luchette, recognized

the opportunity to fill a void in the market for quality footwear that

was fashion-forward, affordable and most importantly, comfortable.

When it comes to style, Luchette believes that shoes have never been

more important in a woman’s wardrobe, and that the perfect shoe

should always be a guilt-free pleasure. “Our product allows a

woman to feel special, without ever feeling guilty about her

purchase.”

The Carolinna Espinosa design studio is located in Padova, Italy, a

world-renowned luxury footwear design region, where Creative

Directors Gianni Velasche and Charles Amar bring to life their vivid

visions of perfection in footwear. Both are veterans of the footwear

industry with over 50 years combined experience in the craft.

Velasche comes from a luxury shoe design background having

designed for industry leading brands like Sergio Rossi, Yves St.

Laurent and Louis Vuitton, while Amar’s expertise comes in the trend

finding and developing field of footwear, having served as Creative

Director for global footwear conglomerates like Nine West, Steve

Madden and Charles David. Together, the design duo brings a perfect

fusion of timeless elegance with modern flair to each collection.

“the design duo brings a

perfect fusion of timeless

elegance with modern

flair to each collection ”

CONSUMER PROFILE

AGE 25-55 years old

LIFESTYLE active, working, social,

aware and connected

PERSONALITY trendsetting and

unique

TASTE looks for modern and

sophisticated details with a twist; of european taste

BRAND DNA

Confident Uptown Girl with a hint of Downtown Edge

Carolinna Espinosa offers a selection of styles for every occasion, crafted of the highest quality

materials, and at a modest price point. Our dedication to creating an affordable luxury product and real

shoes for real women carries through in everything we do. We create shoes that are not only pretty to

look at, but also exceptionally comfortable for everyday life, thanks to our signature memory foam

cushioning built into the sole of each shoe. It’s because we firmly believe that beauty doesn’t have to be

painful.

CATEGORIES

DRESS EVENING CAREER CASUAL FLATS

• CE’s signature memory foam • Finest Italian Leathers

Each style is constructed with…

• Love

SHOE FEATURES

BRAND POSITION

note Need to research bloomies floor and see where we fall bran brand void

Carolinna Espinosa offers sophisticated

footwear, crafted of the highest quality

materials, at a modest price point. Our

dedication to creating an affordable luxury

product and real shoes for real women

carries through in everything we do. We

create shoes that are not only pretty to look

at, but also exceptionally comfortable for

everyday life, thanks to our signature

memory foam cushioning built into the sole

of each shoe, because we firmly believe that

beauty doesn’t have to be painful.

Carolinna Espinosa shoes are created to

serve as the perfect companions for the

cosmopolitan woman-on-the-go, who can

do it all effortlessly and in heels.

PRICE POSITIONING Bridge Market

LUXURY AT A MODEST PRICE POINT

SHOES $225 to $295

BOOTIES $325 to $425

BOOTS $395 to $595

FIT FOR BLOOMINGDALE’S

The Bloomingdale’s Loyalist member comes to the department store for QUALITY at a VALUE repeatedly. That’s what makes Carolinna Espinosa a perfect addition.

CAROLINNA ESPINOSA BRINGS TO THE TABLE

· THE LATEST IN TRENDS, WORLDWIDE · COMFORT

· LUXE QUALITY AT A VALUE

Bloomingdales customer is looking for something new, different and noteworthy that she can tell her friends she discovered. We bring that “je ne sais quoi” excitement to each collection and we have the flexibility to be different and do EXCLUSIVES for. .

CAROLINNA IN THE PRESS IN THE PRESS #inmycarolinnas

CELEBRITY SIGHTINGS #inmycarolinnas

BLOGGERS #inmycarolinnas

www.carolinnaespinosa.com

ALAN LUCHETTE · CEO/PRESIDENT CHARLES AMAR · DESIGNER GIANNI VELASCHE · DESIGNER CONTACT ANGELA PATTERSON FOR MORE INFORMATION EMAIL: ANGELA@JVB-INC.COM

JVB INTERNATIONAL INC. 530 Seventh Avenue

Suite 1007

New York, NY 10018

(212) 764 - 6441

www.carolinnaespinosa.com

@carolinnaespinosa

#inmycarolinnas

CAROLINNA ESPINOSA