Campaign Academy GOTV slides

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Get Out The Vote Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee.

Transcript of Campaign Academy GOTV slides

Page 1: Campaign Academy GOTV slides

Get Out The Vote

Paid for by Democracy for America, www.democracyforamerica.com, and not

authorized by any candidate or candidate’s committee.

Page 2: Campaign Academy GOTV slides

What is GOTV?

• Culmination of all a campaign’s conversations

• Targeting supporters only

• GOTV IS NOT a last minute thing

Questions? Use the Q/A tool in the WebEx side bar.

• Not really GOTV — It’s Get Out Our Vote

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All Registered Voters

Target Universe of Voters

Supporters (1’s) Undecided (2,3, 4’s) Haters (5’s)

Persuasion (2,3,4’s)

GOTV Universe

Likely Supporters Not ID’d

No More Contact

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Is your universe big enough? • Yes! Great Job! • No - what do I do now? - Increase voter turnout in base precincts - Turn out likely demographics - your likely voters - Turn out voters in hostile territory - the stealth operation

Questions? Use the Q/A tool in the WebEx side bar.

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Getting Ready • Prioritize your precincts

• Secure your staging locations

• Recruit and train your staff and volunteers GOTV Director

Extra Field Organizers Paid Walkers or Callers Volunteers

• Know your timelines and benchmarks Vote by mail Early Vote Election Day

Questions? Use the Q/A tool in the WebEx side bar.

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Effect on Turnout

Tactics: What Works?

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Calculate Volunteer Shifts

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Vote By Mail

Questions? Use the Q/A tool in the WebEx side bar.

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Who is in your VBM Universe?

• Supporters who have voted by mail before • Infrequently voting Supporters • Strong Supporters • Voters in base precincts (65%+) • Lean Supporters

• New Registrants (1 cycle vote history)

Questions? Use the Q/A tool in the WebEx side bar.

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VBM Timeline (Working from Election Day back)

• 11/2 - CHASE!!!• 10/26 - 11/2 - VOLUNTEER CHASE!!!• 10/22 - 10/25 - CHASE LIVE CALLS - (PAID)•10/21 - GOTV mail arrives with ballots•10/18 - Begin returning VBM requests to Election officials•10/14 - GOTV mail created and to printer•10/12 - VBM requests received - data entry daily•10/9 - 10/16 - Live chase calls for VBM requests•10/7 - Robo reminder call for VBM requests•10/5 - VBM request cards sent to targeted group

Questions? Use the Q/A tool in the WebEx side bar.

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Early Voting

Questions? Use the Q/A tool in the WebEx side bar.

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Early Voting Targets TARGETS THAT DID NOT ALREADY VOTE BY MAIL AND…

• Infrequently voting Supporters • ID Supporters • Lean Supporters • Voters in base precincts • Students and Seniors • All staff and volunteers

Questions? Use the Q/A tool in the WebEx side bar.

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Tactics to Increase Early Voting • Busing targeted groups to Early Vote locations • Arrive with 5 Programs - Union members and Universities • Mailer to supporters with Early Vote locations and times • Phone Banks - Volunteer and Paid - combination of live and robo • Canvassing base neighborhoods • Early vote parades! • Early vote location visibility

Questions? Use the Q/A tool in the WebEx side bar.

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Election Day

Questions? Use the Q/A tool in the WebEx side bar.

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The 4 Day Ramp Up

• Monday - GOTV rally

- Canvasses and Phonebanks at maximum all day - Visibilities, door hangers, final mail reminder - Refine your universe w/ data and EV info

• Saturday & Sunday - Canvasses and Phonebanks at maximum all day - Visibilities, door hangers, final mail reminder - Goal of going through GOTV universe twice

Questions? Use the Q/A tool in the WebEx side bar.

• Friday - All data entered and universe set - no more persuasion! - Turf cut (and printed!), canvass packets created - Everything is ready - Now try and get some sleep

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Election Day! • Phonebanks and Canvasses

• Poll watchers - Prioritize key precincts- Call in turnout numbers - Report any funny stuff at the polls

• Boiler room

- Reallocated resources where needed

Questions? Use the Q/A tool in the WebEx side bar.

- Information center on Election Day