Big Data, Big Deal

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BIG DATA Big Deal

Transcript of Big Data, Big Deal

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BIGDATABig Deal

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big data. waarom?

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Google trends: Big data

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Greenberry Gastcollege

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90%van alle online online data is de afgelopen 2 jaar gecreëerd

(Bron: Microsoft 2010)

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leuk... maar wat kan je ermee?

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big data maakt merken relevanter

BIG DATA =PERSONAL

fuel

i’m here10%

5%

1%

CREATIVEBIG DATA=

INSIGHT

tweet

BIG DATA=

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INSIGHT

tweet

BIG DATA=

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BIG DATA =PERSONAL

fuel

i’m here

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Greenberry Gastcollege

Wat is relevantieboodschap meer afgestemd op gebruiker

tool zelf die relevant is

betere insight

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Greenberry Gastcollege

Wat is relevantieboodschap meer afgestemd op gebruiker

tool zelf die relevant is

betere insight

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10%

5%

1%

CREATIVEBIG DATA=

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3. wat te onthouden...

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1. gebruik big data om in te spelen op het gedrag van je klant.

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2. verrijk je database om je klant persoonlijk te benaderen.

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3. gebruik sociale data of eigen data voor vernieuwende communicatie.

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‘een like is soms niet genoeg.’