BC ppt unit 10.ppt

8/14/2019 BC ppt unit 10.ppt

http://slidepdf.com/reader/full/bc-ppt-unit-10ppt 1/11

Unit-10 Business CommunicationDr. Smita Choudhary

Internal Business Communication-Electronic Media and Shareholder

Communication



Unit Outline

1. What is an internet?

• Advantages and disadvantages

2.Communicating through email

• Principles of email communication

• Email etiquette3. Communication with shareholders



Communication through intranet

Benefits

• Discourages rumors

• Helps shortlist ideas prior to meeting

• Saves time

•

Avoids information overload created by emailDisadvantages

• Initial expense

• Maintenance and updating of content

• Investment in employee training

•

Resistance from “ old economy”



Communication through email

Principles of email communication• Attention to a appearance and brevity- increase readability

• “WIFM” (What’s in it for me) principle – stress reader benefits

• Clearing and organizing mailbox(Tidy)- easy retrieval

• Proof reading messages

• Email vs. face to face communication – appropriate use



E mail Etiquette• Watch “P”s and “Q”s- polite language(please,Thankyou & sorry)

• Avoid “shouting” – use of all caps

• Avoid “emoticons”-symbols and acronyms

• Use salutations and sign-offs- personal tone

• Respond promptly

•

Avoid personal message at works• Avoid sending „Junk mail‟



Communication through Instant Messaging

• Instant Messaging(IM) is a technology initially designed for having one-to-one

personal chat at workplaces.

• Three step process for Successful IM-

• Plan

• Write

• Complete



Communication with Shareholders Reasons for communication

• Owners of company

• Maintain confidence in company‟s management

•

Raise capital for expansion• Discourage rumors during bad times



Communication with Shareholders Aspects of shareholder communication• Communication during good times-information on progress

• Crisis communication- need for transparency

• Channels of communication

-brochures and mailers

- Meeting and conferences- Factory and sites visits

• Overall guiding factor-shareholder

BC ppt unit 10.ppt

Documents

Transcript of BC ppt unit 10.ppt