Bas Rotgans Sponsoring
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Sportsponsoring op topniveau @ Intermediair Trainingen
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Transcript of Bas Rotgans Sponsoring
Sportsponsoring op topniveau@ Intermediair Trainingen
Bas Rotgans
Bas Rotgans
35
Amsterdam
Koffie
Mijn iPod
Sports & Event Manager
Red Bull Nederland
Creative Director
Youth In Control
Creative Director
Kick-ass youth marketing
Youth In Control
My lessons from Red Bull
My lessons from Red Bull
1. Red Bull is a non-traditionally marketed company.
Scene-events
QuickTime™ and a decompressor
are needed to see this picture.
Project Doornbos - augustus 2006
QuickTime™ and aMPEG-4 Video decompressor
are needed to see this picture.
Air Race - juni 2005
QuickTime™ and aMPEG-4 Video decompressor
are needed to see this picture.
My lessons from Red Bull
1. Red Bull is a non-traditionally marketed company.
2. Create added value for your consumer
What’s wrong with advertising?
“…take a look at the list of reasons that mobile advertising isn’t working.
You’ll notice that … there’s no real value for the consumer yet.
That’s why in a lot of cases traditional advertising isn’t working right now.”
- Peter Kim, beingpeterkim.com
Level of uniqueness of your sponsor activity
Added value for the consumer
Level of uniqueness of your sponsor activity
Added value for the consumer
personal
Level of uniqueness of your sponsor activity
Added value for the consumer
clutterclutter
Level of uniqueness of your sponsor activity
Added value for the consumer
visibility
Level of uniqueness of your sponsor activity
Added value for the consumer
brand building
My lessons from Red Bull
1. Red Bull is a non-traditionally marketed company.
2. Create added value for your consumer
3. Relentlessly focus on the story
My lessons from Red Bull
1. Red Bull is a non-traditionally marketed company.
2. Create added value for your consumer
3. Relentlessly focus on the story
4. There’s no need to shout
My lessons from Red Bull
1. Red Bull is a non-traditionally marketed company.
2. Create added value for your consumer
3. Relentlessly focus on the story
4. There’s no need to shout
Bas Rotgans - Youth In Control
+31 (0)6-2000 1001
On slideshare.net: search - basrotgans
Gedeeltes van deze presentatie zijn samengesteld uit materiaal:
Red Bull, Rabobank, 20knots.nl, Kryptonite, Google, Guy Kawasaki, Seth Godin, rackimaging.com, beingpeterkim.com, gapingvoid.com
