1. 1. Sportsponsoring op topniveau @ Intermediair Trainingen
2. 2.
   • Bas Rotgans
3. 3.
   • Bas Rotgans
   • 35
   • Amsterdam
   • Koffie
   • Mijn iPod
4. 4.
   • Sports & Event Manager
   Red Bull Nederland
5. 5.
   • Creative Director
   Youth In Control
6. 6.
   • Creative Director
   • Kick-ass youth marketing
   Youth In Control
7. 7. My lessons from Red Bull
8. 8. My lessons from Red Bull
   • Red Bull is a non-traditionally marketed company.
9. 9. Scene-events
10. 11. Project Doornbos - augustus 2006
11. 13. Air Race - juni 2005
12. 15. My lessons from Red Bull
    • Red Bull is a non-traditionally marketed company.
    • Create added value for your consumer
13. 16. Whats wrong with advertising?
    • take a look at the list of reasons that mobile advertising isnt working.
    • Youll notice that theres no real value for the consumer yet .
    • Thats why in a lot of cases traditional advertising isnt working right now.
    • Peter Kim, beingpeterkim.com
14. 17. Level of uniqueness of your sponsor activity Added value for the consumer
15. 18. Level of uniqueness of your sponsor activity Added value for the consumer personal
16. 20. Level of uniqueness of your sponsor activity Added value for the consumer clutter clutter
17. 22. Level of uniqueness of your sponsor activity Added value for the consumer visibility
18. 24. Level of uniqueness of your sponsor activity Added value for the consumer brand building
19. 27. My lessons from Red Bull
    • Red Bull is a non-traditionally marketed company.
    • Create added value for your consumer
    • Relentlessly focus on the story
20. 31. My lessons from Red Bull
    • Red Bull is a non-traditionally marketed company.
    • Create added value for your consumer
    • Relentlessly focus on the story
    • Theres no need to shout
21. 35. My lessons from Red Bull
    • Red Bull is a non-traditionally marketed company.
    • Create added value for your consumer
    • Relentlessly focus on the story
    • Theres no need to shout
22. 36. Bas Rotgans - Youth In Control [email_address] +31 (0)6-2000 1001 On slideshare.net: search - basrotgans
23. 37. Gedeeltes van deze presentatie zijn samengesteld uit materiaal: Red Bull, Rabobank, 20knots.nl, Kryptonite, Google, Guy Kawasaki, Seth Godin, rackimaging.com, beingpeterkim.com, gapingvoid.com