Adobe summit EMEA 2013

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Guiding you to digital maturity Online Marketing Summit EMEA, Londen 24/25 april 2013 Adobe Summit 2013

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Ton Wesseling was uitgenodigd om de Adobe Summit EMEA 2013 in Londen bij te wonen.

Transcript of Adobe summit EMEA 2013

Page 1: Adobe summit EMEA 2013

G u i d i n g y o u t o d i g i t a l m a t u r i t y

O n l i n e M a r k e t i n g S u m m i t E M E A , L o n d e n 2 4 / 2 5 a p r i l 2 0 1 3

Adobe Summit 2013

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@ o n l i n e d i a l o g u e

Congres Learnings

L a n c e r i n g va n d e A d o b e M a r k e t i n g C l o u d

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Congres overview

2 5 0 0 b e z o e k e r s u i t 3 8 l a n d e n

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Overzicht

Te r u g n a a r 5 o p l o s s i n g e n

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Hoe groei t de markt?

I s u w o n l i n e a f d e l i n g vo l g e n d j a a r o o k w e e r + 3 0 %?

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Groei

Va n l o s s e o p l o s s i n g e n n a a r s t r a t e g i e

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Volwassenheid

A d o b e m a t u r i t y a s s e s m e n t t o o l

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C l o u d b u n d e l t t o o l s i n e e n i n t r a n e t a c h t i g e o m g e v i n g

Centra le werkomgeving

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Interface upgrade

E i n d e l i j k : e e n z e e r w e r k b a r e u s e r i n t e r f a c e

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Test & Target

I n t e g r a t i e va n s e g m e n t a t i e i n A / B - t e s t e n

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Social

N u m e t p r e d i c t i ve a n a l y t i c s

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Meer integrat ie

C r e a t i ve C l o u d & M a r k e t i n g C l o u d

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Unicredi t case

“ D e z e w e b s i t e i s n u o n z e b a n k “

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Setupland

E e r s t o p z e t t e n , d a n p a s o p t i m a l i s e r e n

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Segmenteren

S e g m e n t a t i e o p p r o d u c t c o n ve r s i e n i ve a u

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Vuel ing case

I n z i c h t e n d o o r s e g m e n t a t i e

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Sharing Economy

A i r B n B g r o e i

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Put down that phone

J e s s i e J

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Online streams

B B C – O l ym p i s c h e S p e l e n L o n d e n 2 0 1 2

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Meer ROI

M e e r t e s t e n

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Ondernemers

J i j z o r g t vo o r d e ve r a n d e r i n g

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Zoek keywords

G e b r u i k w a t j o u w p r o s p e c t g e b r u i k t

o m t e z o e k e n

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Kleine verander ing

G r o t e i m p a c t . A l t i j d b l i j ve n t e s t e n !

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G u i d i n g y o u t o d i g i t a l m a t u r i t y

To n We s s e l i n g , C h i e f O p t i m i z a t i o n O f f i c e r, O n l i n e

D i a l o g u e t o n .w e s s e l i n g @ o n l i n e d i a l o g u e . c o m /

@ t o nw e s s e l i n g

Vragen?