Jeroen van de VenSocial Media ManagerABN AMRO

“Always On”Content & Dialoog

Imago: vertrouwenscrisis“Klant, klant, klant… flikker op. We weten toch allemaal dat die hele klant ze geen ene klote kan schelen”

“Klant, klant, klant… flikker op. We weten toch allemaal dat die hele klant ze geen barst kan

schelen”

ServiceBrand Reputation Social Selling

Role of Social: Empowerment ABN AMRO listens and enables relationships in itself to make the right choices and "connections to go to."

Strategic Goal:

Strengthen relationships, co-create value

Trust inABN AMRO.

Persistently surpassingexpectations

Selling without selling

Content

Dialoog

TARGET‘Always on’

Un

iqu

e v

isit

ors

Imp

ressio

ns

BEFORE DURING AFTER

Branches & Ambassadors sharing content

Articles with answers to customer questions

HUMANIZING THE BRAND

#H2H

Takeaways:

1. Create Customer centric content 2. Use the power of employees3. Selling without selling4. Be ‘Always on’

“Being truly Social drives Engagement, Engagement

drives Advocacy and Loyalty, and both correlate directly to

increased Sales!”#RonR = ROI

Ted Rubin – Author Return on Relationship™