ABN AMRO - Always On Content & Dialoog
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08-Aug-2015Category
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Transcript of ABN AMRO - Always On Content & Dialoog
- 1. Jeroen van de Ven Social Media Manager ABN AMRO Always On Content & Dialoog
- 2. Imago: vertrouwenscrisis Klant, klant, klant flikker op. We weten toch allemaal dat die hele klant ze geen ene klote kan schelen Klant, klant, klant flikker op. We weten toch allemaal dat die hele klant ze geen barst kan schelen
- 3. ServiceBrand Reputation Social Selling Strategic Goal: Strengthen relationships, co-create value Trust in ABN AMRO. Persistently surpassing expectations Selling without selling
- 4. Content
- 5. Dialoog
- 6. TARGET Always on Uniquevisitors Impressions
- 7. BEFORE DURING AFTER
- 8. Branches & Ambassadors sharing content
- 9. Articles with answers to customer questions
- 10. HUMANIZING THE BRAND #H2H
- 11. Takeaways: 1. Create Customer centric content 2. Use the power of employees 3. Selling without selling 4. Be Always on
- 12. Being truly Social drives Engagement, Engagement drives Advocacy and Loyalty, and both correlate directly to increased Sales! #RonR = ROI Ted Rubin Author Return on Relationship
