220410 masterclass minocw tomdebruyne

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Een pleidooi voor geekness Overheidscommunicatie in het digitale tijdperk Tom De Bruyne
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    17-Oct-2014
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Masterclass social media. Tom De Bruyne, Boondoggle Amsterdam

Transcript of 220410 masterclass minocw tomdebruyne

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Een pleidooi voor geekness!Overheidscommunicatie in het digitale tijdperk!

Tom De Bruyne!

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Tom De Bruyne – chief fluffyness!   Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl!   Read me on blog.boondoggle.eu and Frankwatching.com!   Read our Boondoggleisms on Lexicon.boondoggle.nl!   Download my presentations at slideshare.net/tomdebruyne!   Connect with me on Facebook or Linkedin!   Join my Facebook cause for more films containing people with worn off shoes!   Browse through my bookmarks on del.icio.us/tomdebruyne!   … or just mail or call me: [email protected] and 06 553 60 771!

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The internet is a conversation network!

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Victim of the conversationFueling the conversationParticipating in the conversationIgnoring or ignored by the conversation!

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Victim of the conversationA little fairytale about a drunk minister!

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  Aftoetsen van strategische uitgangspunten!   Aftoetsen van eerste concepten!   Afspraken over oplevering!

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Nathalie Lubbe Bakker writes article!

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Belgian Newspaper picks up the story via a few blogposts that pointed at this story!

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De Crem warns against this dangerous blogosphere trend!

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Blogosphere and Twitter.com conversations explode!

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Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable!

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De Crem apologiges in public!

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STELLING: IN DE DIGITALISEERDE WERELD WORDT PR DE BELANGRIJKSTE COMMUNICATIE COMPETENTIE !

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Fueling the conversationA (very) little fairytale about a popstar and two smart Belgian students!

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STELLING: PLANNING VOOR CONVERSATIE IPV PLANNING VOOR BEREIK !

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Participating in the conversationA fairytale about geeks!

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BART DE WAELE – AN ENTREPRENEURIAL GEEK !

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SHARING !

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NETWORK EFFECTS!

NR 1 MEDIA RESOURCE ON SOCIAL MEDIA!PARTICIPATION IN SEVERAL STARTUPS!OFTEN SOUGHT SPEAKER!EXCELLENT REPUTATION FOR NETLASH!IMPRESSIVE NUMBER OF TOUCHPOINTS!MASSIVE GOOGLE JUICE!…!

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MAXIME VERHAGEN– A POLITICAL GEEK !

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KEVIN WERBACH – BUSINESS SCHOOL GEEK!

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STELLING: PARTICIPEREN IN DE CONVERSATIE BETEKENT POSITIE KIEZEN EN DELEN VAN JE PASSIE. DIT VEREIST OOK EEN ANDERE TAAL. !

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STELLING: DE BESTAANDE COMMUNICATIE SPELREGELS STAAN DIT IN DE WEG. EEN CULTUUR VAN TRIAL EN ERROR IS NODIG BOVEN EEN CULTUUR VAN AFREKENEN OP FALEN.!

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STELLING: DE GOOGLE SOCIAL MEDIA POLICY BESTAAT UIT 1 REGEL: DON’T BE STUPID.!

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Diesel: "what we're asking isn't easy, we're asking you to throw 2,800,000,000 years of evolution the finger"!

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IS DIT PARTICIPATIE IN DE CONVERSATIE? !

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IS DIT PARTICIPATIE IN DE CONVERSATIE? !

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IGNORING / IGNORED BY THE CONVERSATION!A FAIRYTALE ABOUT A NEW CEO!

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ERIC BRAND– CEO SKYNET!

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Victim of the conversationFueling the conversationParticipating in the conversationIgnoring or ignored by the conversation!

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THE MORAL OF THESE FAIRYTALES!

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The internet is a conversation ecosystem !in which “stuff that matters” floats around!

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Acting digital is all about reaping network effects through sharing… which is counterintuitive to what business people usually think!

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From “knowledge is power” to !“sharing knowledge is power” !

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In a hyper transparent world, you are what you contributed… and Google filters it for everyone!

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In a hyper transparent world, you are what others tell about you,… and Google filters it for everyone !

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Being remarkable = being worth talking about. That’s the marketing challenge for the networked generation!

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It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space!

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Tom De Bruyne – chief fluffyness!   Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl!   Read me on blog.boondoggle.eu and Frankwatching.com!   Read our Boondoggleisms on Lexicon.boondoggle.nl!   Download my presentations at slideshare.net/tomdebruyne!   Connect with me on Facebook or Linkedin!   Join my Facebook cause for more films containing people with worn off shoes!   Browse through my bookmarks on del.icio.us/tomdebruyne!   Vote for someone else on Cutest Male Geek Competition!   … or just mail or call me: [email protected] and 06 553 60 771!