20160414 kvk ih_workshop_investor_startgreencapital

14-04-2016Anthony Viellevoije

Investment Manager

Start-up Investment criteriaA VC’s perspective

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Agenda

Question? [email protected]

Content

Short introduction to StartGreen Capital

Start-up Investment Criteria

StartGreen Capital

Venture Capital&

Project finance

Crowdfunding

Venture CapitalTechnostarters in energy, materials & sustainable ICT. Equity & loans.StartGreen Sustainable Innovation Fund StartGreen Consumer Products Fund

Regional fundsaimed at renewable energy & energy saving

PDENH: full-equity EFO I & II: equity & loans

StartGreen Capital is lead investor of the 1st sustainable crowdfundin platform in the Netherlands (since 2012)

Anthony Viellevoije | Investment Manager | EFO (€50m) & PDENH (€85m)

StartGreen CapitalAnthony Viellevoije | Investment Manager | EFO (€50m) & PDENH (€85m)

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150m

€ Assetsunder

Management

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PortfolioCompanies

7m

OnePlanetCrowd100+

Companies


Early StageTypical VC investments

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Bootstrapped

Friends & FamilySubsidy

Angels Seed VC

VC rounds

VC roundsPE Round

BankenIPO

Time

Profi

t

I. Deal assessment


The rules for success…...VC’s are still figuring them out.

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I. Deal assessment


renting air beds

Question:Who of you would invest?

Raise your hand if you would

Problem Solution

Hotels are fully booked in cities where large events/ conferences take place

When available, hotels are very expensive

No easy way exists to book a room with a local or become a host

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I. Deal assessment


We invest in more than just “good ideas”…Simply put we invest in solid business cases

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Everything has to be rightEntrepreneurs should showcase deep understanding of their business case

9Question? [email protected]

The Business Model Canvas

Evaluating the business case

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Profitability•Returns (IRR)…•…in relation to risk profile•Asset heaviness (lean start-up)•Deal structure

Technology•IP-position / “Moat”•Reliability•Development stage/Time-to-market•Applicability to other PCM’s

Team• Team (complementarity)•Passion/ drive of the entrepreneurs• Commitment (time & money)•Co-investors•Partners / suppliers

Investment Ready Concept

Product/ service•Unique Selling Points•Functionality•Scalability

Market•Trends•Size/ growth opportunities•Segmentation (logical PMC choices?)•Competition•Planning / go-to-market strategy•Exit opportunities

Which pillar is most important?


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The business plan / pitch(deck)I. Deal assessment


Capture attentionHighlight what is amazing about your company: e.g. Spectacular growth, A+ team, technological break-through

Investment summaryPresent the name of the company, the round, how much you are raising and where you are located (“fit”)

Problem > SolutionWhat pain-point you are solving, or what opportunity you are enabling

Market: 1. Size & CompetitionSize up the opportunity, explain who are you competing with and why are you better, get to total addressable market

Go-to market strategyShow that you have cracked the way to capture your market

Product and product roadmapBe creative: Video, screen-shots, customer interviews

Business modelExplain how you are making money

Financials (and exit strategy)KPI’s, IRR, Cash-on-cash multiples

Common practice inside VC’sTypes of business plans.

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All financial projections are wrong. A business plan is not everything. Entrepreneurs should live up to it.

The J-curve?What do we look for in financial projections?

Whats wrong with projections?


The financial modelShow us you know your business

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II. (Start-up) financing

Profitability

• Revenues (bottom-up instead of “we just need 1% market share”)

• Costs (history)• As much as possible,

show facts instead of assumptions (improve risk profile)


Thank you.

[email protected]

StartGreen CapitalMauritskade 63 1092 AD Amsterdam

[email protected]

31 (0)20 568 20 60

www.startgreen.nl


20160414 kvk ih_workshop_investor_startgreencapital

Presentations & Public Speaking

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