2011 MediaKit Colorado

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RALPHIE

Ranked no. 1 coolest mascot in college football - AP



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UNIVERSITY

ABOUT THE UNIVERSITY OF COLORADO

The University of Colorado is known for its rich tradition and history

throughout Colorado and across the nation. Over 31,000 students

attend the main campus and another 20,000 attend the University of

Colorado Health Sciences Center in Denver, the University of

Colorado at Denver and the University of Colorado at Colorado

Springs.

!BUFFALO SPORTS PROPERTIESBuffalo Sports Properties (BSP) is the official media rights holder for

the University of Colorado Athletics. BSP presents the excitement,

color and pageantry of college athletics through advertising,

marketing and promotional opportunities aimed at making an

impact on your business by reaching the loyal Buffalo fans and

alumni in Denver and throughout the state of Colorado"!

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THE CONFERENCE OF CHAMPIONS

INSPIRED BY THE WEST, INNOVATION, ACADEMIC AND ATHLETIC EXCELLENCE

With nearly a century of athletics success and achievement, thePac-12 has captured 390 NCAA titles, far and above the runner up

Big Ten Conference’s 226 titles.

In 2009-10 the Pac-10 captured eight NCAA championships for themost in the country, tying with the ACC. Of the eight titles, the Pac-10

claimed a nationwide-best five women's NCAA titles.

The University of Colorado accepted an invitation to join the Pac-10on June 11, 2010, and on June 17, 2010, the University of Utah

agreed to join the Conference. The Buffaloes and Utes will become

the 11th and 12th members of the Conference, the first additions to

the league since 1978.

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ACHIEVEMENTS

ABOUT THE UNIVERSITY OF COLORADO

The Colorado Buffaloes brand is one of the most recognized in all ofsports. As the oldest and most successful collegiate programs in the

region with one of the region’s largest followers – 824,000 fans.

•! 27 Big 12 Conference Championships

•!23 NCAA/AIAW Tournament Appearances

•! 22 NCAA National Championships

•! 8 NCAA Tournament Sweet 16

•! 7 NCAA Tournament Elite 8

•! 6 Rocky Mountain Intercollegiate Ski Association Championships

•! 2 NCAA Tournament Final Four

•! 1 Heisman Trophy Winner

2011 CU FOOTBALL HOME OPPONENTS

Colorado State at INVESCO Field at Mile HighPortland StateArizona

StanfordUSC

Washington State

2011-12MEN’S AND WOMEN’S BASKETBALL

CONFERENCE HOME OPPONENTS

ArizonaArizona StateCalifornia

Oregon

Oregon StateStanfordUCLAUSC

UtahWashington

Washington State !!

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FOLSOM FIELD (FOOTBALL)

•! capacity 53,613

•! 2009 total attendance 300,528

•! avg. attendance 50,088

COORS EVENTS CENTER (MEN’S& WOMEN’S BASKETBALL, VOLLEYBALL)

•! capacity 11,064

•! 2009-10 total attendance 152,846

•! avg. men’s basketball

•! attendance 8,201

•! avg. women’s basketball attendance 2,762

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SIGNAGE OPTIONS

•!BuffVision Video Board Features

•! Permanent Static Scoreboard

•! Courtside Digital Signage

•! Scoreboard Rotational

•! Field Level Rotational LED Digital Signage

•! Concourse Static

•! Branded Concepts

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STADIUM AWARNESS

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SIGNAGE

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OTHER OPPORTUNITIES

MARKETING & PROMOTIONAL OPPORTUNITIES

Explore a range of additional opportunities to meet your marketing and advertising objectives:

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EXTERNAL PROMOTIONS

Buffalo Stampede show onFSN Rocky Mountain

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Off-campus point of purchasepromotions

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TELEVISION

ON-SITE INTERACTION

BSP offers various levels ofsponsorship and recognition

to a variety of events

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In-venue space to interact withclients, prospects and fans

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TITLESHIP

BSP offers program ads tofit any company’s

advertising objective orbudget

PRINT/ PROGRAMS

INTERNET/ DIGITAL

Options are available to fitany size group or occasion

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CUBuffs.com averages over 1million page views and 125K

unique visitors per month.Ralphie’s Review E-Mail

Newsletter reaches over 21,000fans, donors and season ticket

holders

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TICKETS & HOSPITALITY



LEADER IN COLLEGIATE SPORTS MARKETING

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LEARFIELD SPORTS NETWORK

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buffalo sports properties | 372 UCB, Stadium Room 129, Boulder, CO 80303 | 303.469.9600

2011 MediaKit Colorado

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