13 No-BS Quotes from the #CTAConf2015

(Can I say BS on SlideShare?)

“Marketing isn’t a battle of product, it’s a battle of

perceptions”

Talia Wolf

@TaliaGw #CTAConf

“Stop selling products how you want to sell them, start selling

how customers want to buy them”

Karl Gilis

@AGConsult #CTAConf

“Let’s make it about the customer…We need to learn

from them because we aren’t them”

Joanna Lord

@JoannaLord #CTAConf

“I’m not in this business for more leads, I am in it for more

customers”

Wil Reynolds

@WilReynolds #CTAConf

“People will forget what you said. People will forget what you did. But people will never forget

how you made them feel.”

Maya Angelou

Quoted by Talia Wolf #CTAConf

“You should be worried about site speed, half a second is

costing you 20% of your audience”

Tim Ash @Tim_Ash #CTAConf

“It’s not about big data, we’re all about decently sized data”

Oli Gardner @OliGardner #CTAConf

“The difference between persuasion and manipulation is

intent”

Nathalie Nahai

@NathalieNahai #CTAConf

“I like big buttons

and I cannot lie”

Justine Jordan

@Meladorri #CTAConf

“The most important part of A/B testing is finding what matters”

Peep Laja

@PeepLaja #CTAConf

“We do a lot of one night stands in lead generation and not

enough long term relationships”

Mike King

@iPullRank #CTAConf

“When writing PPC ads, first ask yourself – why should anyone

click it?”

Dana DiTomaso

@danaditomaso #CTAConf

“No one ever died from too much white space”

Karl Gilis

@AGConsult #CTAConf

Thanks for reading

Bec Rabe

Digital Marketer and CRO Newbie.

I’d love to connect with others in the CRO space so please add me on

twitter @BecRabe or connect with me on LinkedIn.