1. BuildingEngagement

2. Zonder drempel = meer posts maar minder interactieTip: bouw drempel in (hier: Kandidaat stellen om lid te worden)Tip: modereer (zelfpromo posts deleten, zelf reageren, andere leden vragen om te reageren) 3. Content distributie & sharing onlineImage courtesy of @bnox at conversity.be 4. Tip 1:Probeer geen passiete creren maar zoekmensen die algepassioneerd zijn. 5. Leestip! Of kijk naar:http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html 6. Tip 2 : Zoek naar de fans die veel lawaai maken 7. Tip 3: Hetbegint metde eersteconversatie 8. De kenmerken van een goede relatie 9. Tip 4: Bouw drempels 10. Online zoeken, offline beleven 11. Samen je passie beleven 12. Tip 5: Live it.On&OfflineFoto: http://codesoftly.com/2011/04/wheres-the-off-switch-on-this-thing.html 13. http://www.slideshare.net/mobilevikings/low-budget-marketing-the-viking-approach 14. Doel = word of mouth. Maar werkt dat ook? Experiment... Martin Lindstrom 15. Martin Lindstrom 16. Martin Lindstrom 17. Verkoop van wijn na aanprijzen door vrienden Martin LindstromTip 6: Boek resultaat. Kleine mijlpalen. Meet ze. Communiceer ze. 18. Martin LindstromDe ideale ambassadeurs voor word of mouth volgens Martin Lindstrom 19. Nike Maxims1.It is our nature to innovate.2.Nike is a company.3.Nike is a brand.4.Simplify and go.5.The consumer decides.6.Be a sponge.7.Evolve immediately.8.Do the right thing.9.Master the fundamentals.10. We are on the offense. Always.11. Remember the man.Tip 7: Inspireer. Maak de leiders van je community sterker met kennis en know-how 20. Tip 8: zorg voor een sterke, herkenbare visuele identiteit 21. Tip 8b: Beloon kennisinspanningen met badges.Hier: pin voor Fiskateers die opleiding volgden om groepssessies tegeven in winkels 22. Tip 9: Behandel de ledenvan je community als rocksterren.Word fan van je fans. 23. 114 24. The Art of Evangelism (Guy Kawasaki)1. Create a cause. As the previous blog called Guys Golden Touch6. Learn to give a demo. An evangelist who cannot give a great demo explained, the starting point of evangelism is having a great thing to is an oxymoron. A person simply cannot be an evangelist if she cannot evangelize. A cause seizes the moral high ground. It is a product or demo the product. If a person cannot give a demo that quickens the service that improves the lives of people, ends bad things, or pulse of everyone in the audience, he should stay in sales or in perpetuates good things. It is not simply an exchange of things/services marketing. for money.7. Provide a safe first step. The path to adopting a cause should have a2. Love the cause. Evangelist isnt simply a job title. Its a way of life. Itslippery slope. There shouldnt be large barriers like revamping the means that the evangelist totally loves the product and sees it as a way entire IT infrastructure. For example, the safe first step to recruit an to bring the good news. A love of the cause is the second most evangelist for the environment is not requiring that she chain herself important determinant of the success of an evangelist--second only toto a tree; its to ask her to start recycling and taking shorter showers. the quality of the cause itself. No matter how great the person, if he8. Ignore pedigrees. Good evangelists arent proud. They dont focus on doesnt love the cause, he cannot be a good evangelist for it. the people with big titles and big reputations. Frankly, theyll meet3. Look for agnostics, ignore atheists. A good evangelist can usually tell if with, and help, anyone who gets it and is willing to help them. This is people understand and like a product in five minutes. If they dont, cut much more likely to be the database administrator or secretary than your losses and avoid them. It is very hard to convert someone to a newthe CIO. religion (ie, product) when he believes in another god (ie, another 9. Never tell a lie. Very simply, lying is morally and ethically wrong. It product). Its much easier to convert a person who has no proof aboutalso takes more energy because if one lies, then it is necessary to keep the goodness or badness of the evangelists product. track of the lies. If one always tells the truth, then theres nothing to4. Localize the pain. No matter how revolutionary your product, dont keep track of. Evangelists know their stuff, so they never have to tell a describe it using lofty, flowery terms like revolutionary, paradigm lie to cover their ignorance. shifting, and curve jumping. Macintosh wasnt positioned as the third 10. Remember your friends. Be nice to the people on the way up because paradigm in personal computing; instead, it increased the productivity one is likely to see them again on the way down. Once an evangelist and creativity of one person with one computer. People dont buy has achieved success, he shouldnt think that hell never need those revolutions. They buy aspirins to fix the pain or vitamins tofolks again. One of the most likely people to buy a Macintosh was an supplement their lives.Apple II owner. One of the most likely people to buy an iPod was a5. Let people test drive the cause. Essentially, say to people, We think Macintosh owner. One of the most likely people to buy whatever you are smart. Therefore, we arent going to bludgeon you into Apple puts out next is an iPod owner. And so it goes. becoming our customer. Try our product, take it home, download it,Live long and kick butt. and then decide if its right for you. A test drive is much more powerful Written at: Marriott Hotel, San Francisco, California than an ad. http://blog.guykawasaki.com/2006/01/the_art_of_evan.html 25. Martin LindstromTip 10: Het effect van co-creatie en seeding.Langer onder de publieke radar = snellere adoptie wanneer je publiek gaat 26. ContactKoen Peeterskoen_peeters@telenet.behttp://www.linkedin.com/in/kpeeters