0123 - Seez

12
UAE CAR BUYING ANNUAL REPORT 2018 seez.co

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UAE CAR BUYINGANNUAL REPORT2018

seez.co

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468,26532.02*

20% 75,975

T O T A L C A R S L I S T E DO N A L L S I T E S

B I L L I O N D I R H A M SC O M B I N E D C A R V A L U E

D R O P I N A V E R A G EC A R P R I C E B E T W E E N

Q 1 & Q 3(AED84,874 TO AED67,386)

2015M O S T P O P U L A R

M O D E L Y E A R

D I R H A M SA V E R A G E C A R P R I C E

I N 2 0 1 8

CAR MARKET HIGHLIGHTS

*this number is adjusted to account for cars exported, delisted and duplicates.

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TOP LISTINGSBY MAKEORIGIN

CAR MARKET HIGHLIGHTS

154,706

224,565

87,955AMERICAN

EUROPEAN

ASIAN

56,965

67,648

44,599 MERCEDES-BENZ

NISSAN

TOYOTA

TOP LISTINGSBY MAKE

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37,745SPORTS CARLISTINGS8.3%

187,889SUV LISTINGS46%

138,339SEDAN LISTINGS33.8%

32,564HATCHBACKLISTINGS7.6%

CAR MARKET HIGHLIGHTS

MARKET SUPPLY DISTRIBUTION BY BODY TYPE

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CAR MARKET HIGHLIGHTS

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LEAST DEPRECIATING 2015 MODELSTOP 5 CARS THAT RETAIN THE HIGHEST VALUE AFTER 3 YEARS*

*If car is purchased in 2018.**Retained value after 3 years.

NISSAN PATROLSAFARI EDITION72.93%**

MERCEDES-BENZSLK35067.44%

TOYOTA LANDCRUISER PRADO68.83%

MITSUBISHI LANCEREVOLUTION66.48%

INFINITIFX4569.27%

BEST VALUE RETAINING SUV

BEST VALUE RETAINING ROADSTER

BEST VALUE RETAINING SPORTS CAR

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PREMIUM* CAR SEARCHES IN DUBAI IN Q3

High Search Traffic

Medium Search Traffic

*Price above 186,000 Dirhams

MARKET SUPPLY & DEMAND

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TOP 5 SEARCHED MODELS EUROPEAN CARS IN Q1

MARKET SUPPLYSHIFTED FROM

ASIAN CARS IN Q2TO

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MARKET SUPPLY & DEMAND

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ATTRACTIVENESSTOP 10 MOST CONTACTED CARSRELATIVE TO AVAILABLE SUPPLY

HONDA CIVIC 95.10%DODGE CHALLENGER 88.20%TOYOTA COROLLA 85.38%NISSAN ALTIMA 84.56%KIA OPTIMA 78.48%

FORD MUSTANG 62.25%HONDA ACCORD 59.26%TOYOTA CAMRY 59.24%KIA SPORTAGE 56.52%FORD EXPLORER 55.61%

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MARKET SUPPLY & DEMAND

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TOP 5 BRAND NEW CARS LISTED BY NON-OFFICIAL DEALERSHIPSMARKET SHARE

13.44%

1. Nissan Patrol

2. Toyota Land Cruiser 4. Mercedes-Benz G-Class

3. Land Rover Range Rover 5. Mercedes-Benz S-Class

8.71%

5.16%

4.30%

2.12%

GREY MARKET NUMBERS

11,453TOTAL

LISTINGS

Q2HIGHESTLISTINGSQUARTER

30.8%DROP

BETWEENQ2 & Q4

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2018 BMW 5−Series 520i at AED210,000 CAR OWNERSHIP COSTS COMPARISON*

BUYING VS LEASING

BUYING

2 YEARSAED105,950

AED7,381/month

1 YEARAED68,800

AED7,381/monthLEASING

1 YEARAED52,980

AED4,415/month

2 YEARSAED87,264

AED3,636/month

DEPRECIATION

INTEREST

INSURANCE

OTHER (Registration, Tires…)

*All costs are in AED and based on official dealer numbers..

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LEASING COST

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DUBAI VS ABU DHABI

BRAND LOYALTY

MERCEDES-BENZ 68.30%TOYOTA 67.95%MINI COOPER 66.34%GMC 65.24%NISSAN 61.34%

TOYOTA 67.89%MERCEDES-BENZ 66.96%LAND ROVER 62.83%PORSCHE 59.66%NISSAN 59.44%

TOP 5 CARS WITH HIGHEST OWNER LOYALTY

DUBAI

ABU DHABI

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