NIMA Expert class

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Presentation for Expert Class NIMA (Netherlands Institute for Marketing). October 2012. Hilversum, Th

Transcript of NIMA Expert class

#SOCIETY30

RONALD VAN DEN HOFF

ZOMBIE CASINOCAPITALISM

….Erik Molenaar, voorzitter van de Raad van de Sociale Woningcorporatie:

¨Wij zijn allen Erik Staal veel dank verschuldigd voor wat Vestia in de loop der jaren door zijn inspirerende leiding heeft bereikt. Wij hebben respect voor het feit dat hij mede in het belang van Vestia is terug getreden.”

€ 2,5 BILLION

€ 1 BILLION

NICK LEESON6,5 YEARS IN JAIL

“ANYBODY THINKING WE COME OUT

OF THIS RECESSION AND GET BACK

TO BUSINESS AS USUAL

IS DEEPLY MISTAKEN.”Don Tapscott

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

BEFORE 1800 1850 1990 2030

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DATASOCIETY

SOCIAL REVOLUTION

SOCIAL REVOLUTION

FUNCTIONAL ASPIRATIONAL MEANINGFULL

Visual: Marco Derksen, Upstream.

“MOVE FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS”Christine Boland, Trendwatcher.

Organizations

Stakeholders

1.0 2.0 3.0

SIMPLE,

SMART,

SHARING

INTERDEPENDENT ECONOMY CONNECTIVITY

RECIPROCITY

&

SUSTAINABILITY

CO-WORKERS

FREE AGENTS

KNOWMADS

SELF EMPLOYED PROFESSIONALS

TREND 1 FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUEZP

SOCIALECONOMICENTITIES

VALUE CONSTELLATIONS

THE MESH

ORGANIZATION30

TREND 2 FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUE

SHARE

BIG DATA&REAL TIMEORGANIZATION

RESPONSIVE

TREND 3 FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUE

REDISTRIBUTION

PRODUCT SERVICE SYSTEM

COOPERATIVE LIFESTYLE

COLLABORATIVE

PRO-SUMPTION

DIY

data by

TREND 4FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUE3RD SPACE

“Authenticity, what consumers really want”, Pine & Gilmore, 2007

CREATION & PROGRESSION OF ECONOMIC VALUE:

EXPERIENCES

SERVICES

GOODS

COMMODITIES

TRANSFORMATIONS

TREND 5FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUE

TRANSFORMATIONS

ATTENTION +

TIME +___________

= MONEY

FREE AGENTS

SHARING

SELF ORGANIZATION

3RD SPACE

ECONOMIC VALUE

VIRTUAL LAYER OF

KNOWLEDGE & TALENTS

3RD SPACE

3RD SPACECOLLABORATION

TAICHI

3RD SPACECOLLABORATION

TAICHI

SHARE THEABUNDANCE:

MAX STRATEGY

BOOKPRESENTATIONS

NETWORKEVENTS

TRY OUTSESSIONS

RESERVATION-PMS-3RD SPACESOFTWARE

0 2 4 6 8

“DURING MY STAY AT S2M I AM WILLING TO SHARE KNOWLEDGE”

SURVEY UVA UNIVERSITYN=104 LIKERT SCALE

“Meeting at S2M: somehow this sounds upfront to be a successful meeting”.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

“Great check-in system of S2M.Use it for the firsttime and have set upa meeting with@lindapoort already”.

BUZZ

THE S2M MESHCONTENT AGREGATION & CURATION

V

V

V

V

V

V

V

V

V

V

VV

VM

V

V

V

JOBS:

SALES

MARKETING

PR MANAGER

RESERVATIONS

WEBMASTER

PURCHASING

F&B MANAGER

HR MANAGER

ROLES:

TRUST AGENT

RELEVANCE ANALYST

DATA PILOT

HOLISTIC COACH

ENVIRONMENTAL SCANNER

KNOWLEDGE GUARDIAN

CONTENT CURATOR

NETWORK FACILITATOR

CLOUD SERVICE BROKER

INNOVATION HAS OPPONENTS

NARROW MINDED AND NAÏVE

PEOPLE NOT REALIZING WHAT THEY OPPOSE

WAS ONCE UPON A TIME INNOVATIVE

Online Matching

Responsive

No terms & conditions

Free Free? Free?Free

Matching Reviews

Meetingrooms

COLLABORATION ECOSYSTEM

Social Economische

Entiteit

Virtual DNA

Event software

ForumQ & A

Digital coaching

Blog

Meeting Planner

Twitter integration

Google apps integration

Plaza group connections

Wiki

Social singlesign on

Mobile

sustainable

LONG SNOUT

HIGH

LOW

VALUE PERCLIENT

NBRCLIENTS

HIGH

LOW

SALESPERCLIENT

NBR OFCLIENTS

HIGH

PARETO 20-80 RULE

LONG TAIL

FA FA

THE M

ESH