Post on 15-Jan-2015
description
De toekomst van TV
Hoe televisie slim gaat worden en de kijkers ook
Onderwerpen en begrippen • Global Entertainment• Satelliet • Sociale media• Augmented reality• Hulu, TIVO, Current, Rev3• 3ality Digital• Entertainment Tech Centre• EPG • Advanced User Interface (AUI
• Oude en nieuwe media• Evolutie• Middel ware• Grote & kleine scherm
• Platforms• TV & Internet • 3 D & CGI• Digital thuis bezorging
Tim Kring
Distribution networks
Evolutie 1
ADHD TV bij MIT
De toekomst van Televisie: Internet, Mobility and Sociale Netwerken
anytime, anywhere and any device
Evolutie 2 naadloze integratie
Digital Television Business LinesTRADITIONAL DTV BUSINESS LINES
RFI
RFI
RFI
AD1 Copy AD2 Copy AD3 Copy
Single Renter+$100K
Married w/Kids$50-$75K
Retired w/RV$75-$100K
Conditional Access and DRM Middleware and User Experience Advanced Advertising
Grote, kleine en kleinere schermen
Middleware & platform @ search
· Founded in 1996, first to market with middleware offering
· Worldwide middleware leader with more than 145 million digital set-top boxes and televisions shipped with OpenTV
software including 12.3 million PVR-enabled set-top boxes
· Leading provider of campaign management solutions in the United States reaching more than 35 million cable
subscribers
· 82 worldwide customers running OpenTV solutions
· More than 40 manufacturers have ported OpenTV software to more than 250+ digital set-top box models
· More than 725 patents issued worldwide to-date with nearly 200 patents pending
· Established infrastructure with ten offices and more than 600 employees worldwide
the digital television ecosystem.
3 D @ CGI
Middleware & platform @ search
DIRECT via de satelliet
De evolutie van de gebruiker
SURFLittle choice of what to watch,
when to watch
Broadcast Only, Standard Def, No
Search, No Personalization, No
Recommendations
SEARCHLots more content choices,
but too much noise
Broadcast, On Demand, PVR,
Home Network, Web Applications
Digital, High Definition, Better
Search, Time Shifted Viewing,
Primitive Recommendations
CONNECTNext Generation Services enable
advanced content discovery
• Complete Search
Search across all content sources
from any connected device.
• Social Recommendations
Share and receive recommendations
with a community of trusted friends.
• Content Heatmap
Access a real-time listing of the most
popular content, both globally and
among your friends.Advanced User interface
TV als een ervaring• Niet alleen het apparaat maar de mensen en hun netwerk
• Verbinden van mensen, apparaten en netwerken
• Zowel via set up kasten, kabel als via schotels
• De inhoud komt los van de apparaten
• Kijken als sociale interactie
• Gepersonifieerde kijkervaring
• Nog maat nadruk op IP
• in tijd en ruimte
• Ruimte voor groot en klein
• Vast en mobiel
• Clicks en bricks
TIVO
• A User Interface fit for the times
• The most comprehensive feature set – bar none
• Controlled embrace of Internet Video
• Vast experience with numerous STB, CA, VOD, • middleware, and distribution technologies
• Business model which aligns incentives with the operator
TV @ het WWW
SPT International Networks Worldwide Footprint
Russia/CIS/Ukraine
United Kingdom Germany
Italy
Spain/Portugal
Japan
Asia
Africa
Central Europe
India
Latin America & Brazil
Entertainment in Azië
HULU / Emerging Media
HULU Interpublic Group
DHD / 3ality
3ality DigitaL
EntertainmentTechnology Centre @ 3 D
Content koning /Tim Kring
Apple TV
Trends en technologie• Grote scherm en kleine scherm
• Naadloze intergarie
• Broadcasting en niches
• Content distributie netwerken
• Social media, kijken en meedoen
Anytime, anywhere and
any device
BRICKS CLICKS