RONALD VAN DEN HOFF

#SOCIETY30

SIGB Erenstein 2012

ZOMBIE CASINOCAPITALISM

….Erik Molenaar, voorzitter van de Raad van de Sociale Woningcorporatie:

¨Wij zijn allen Erik Staal veel dank verschuldigd voor wat Vestia in de loop der jaren door zijn inspirerende leiding heeft bereikt. Wij hebben respect voor het feit dat hij mede in het belang van Vestia is terug getreden.”

€ 2,5 BILLION

€ 1 BILLION

NICK LEESON6,5 YEARS IN JAIL

6.000.000.000

ZOMBIE STRUGGLE

“ANYBODY THINKING WE COME OUT

OF THIS RECESSION AND GET BACK

TO BUSINESS AS USUAL

IS DEEPLY MISTAKEN.”

Don Tapscott

before 1800 1850 1990 2030

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DIGITAL-INFORMATION

SOCIETY

CLASH

BUZZ

BYPASS

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

“…Beetje flauw om Transavia de schuld te geven.

In ieder geval kun je daar beter mee vliegen dan

met Turkish airways, want die landen soms

ongeveer op Schiphol…”.

ZOMBIE BLOOPERS

SIMPLE, SMART, SHARING & SUSTAINABLE

Visual: Marco Derksen, Upstream.

“FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS”Christine Boland, Trendwatcher.

Organizations

Stakeholders

1.0 2.0 3.0

ALL

YOU &YOUR STAKEHOLDERS

DO,

TELL,

WRITE,

OR SHOW

IS PART OF THE

BRAND EXPERIENCE

YOU ARE

NO LONGER

THE OWNER

OF YOUR

BRAND

CO-WORKERS

FREE AGENTS

KNOWMADS

SELF EMPLOYED PROFESSIONALS

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

ZP

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

DATA:REAL TIME

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

COLLABORATIVE

(CON) (PRO)

SUMPTION:

TEAM BUY

COLLABORATIVE

(CON) (PRO)

SUMPTION

data by

TRENDS

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

VIRTUALITY&REALITY

3RD SPACE

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

TRANSFORMATIONS

EXPERIENCES

GOODS

SERVICES

COMMODITIES “Authenticity, what consumers really want”, Pine & Gilmore, 2007

CREATION & PROGRESSION OF ECONOMIC VALUE:

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

MONEY

+ TIME

+ ATTENTION

- MEETING PLACES COWORKING CENTERS FOR

NETWORKED VALUE CREATION.

- SERENDIPITY FOR COWORKING CENTERS:

“TO EXPERIENCE THE UNEXPECTED RELEVANCE

WHEN MEETING OTHER PEOPLE AT SEATS2MEET.COM”

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

THE STORY:

“HUMAN TRANSFORMATION

AS ECONOMIC VALUE”.

1. (LOTS OF) PEOPLE

2. (SOCIALLY) CONNECTED PEOPLE

3. EXPERIENCE SERENDIPITY

4. STAKEHOLDERS BECOME FANS

5. SPREADING THE ‘STORY’

6. SUSTAINABLE ORGANIC GROWTH

THE STORY:

“HUMAN TRANSFORMATION

AS ECONOMIC VALUE”.

THE STORY:

“HUMAN TRANSFORMATION

AS ECONOMIC VALUE”.

VIRTUAL LAYER OF

KNOWLEDGE & TALENTS

3RD SPACE

PHYSICAL MEETING ROOM

&

VIRTUAL MEETING ROOM

3RD SPACECOLLABORATIONSOFTWARE

TAICHI

SHARE THEABUNDANCE:

MAX STRATEGY

BOOKPRESENTATIONS

NETWORKEVENTS

TRY OUTSESSIONS

RESERVATION-PMS-3RD SPACESOFTWARE

0 2 4 6 8

“DURING MY STAY AT S2M I AM WILLING TO SHARE KNOWLEDGE”

SURVEY UVA UNIVERSITYN=104 LIKERT SCALE

“Meeting at S2M: somehow this sounds upfront to be a successful meeting”.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

“Great check-in system of S2M.Use it for the firsttime and have set upa meeting with@lindapoort already”.

BUZZ

V

V

V

V

V

V

V

V

V

VV

VV

M

VV

THE S2M MESHCONTENT AGREGATION & CURATION

V

V

THE STORY:

“HUMAN TRANSFORMATION

AS ECONOMIC VALUE”.

SALES

MARKETING

PR

RESERVATIONS

WEBMASTER

PURCHASING

FOOD & BEVERAGE

THE STORY:

“HUMAN TRANSFORMATION

AS ECONOMIC VALUE”.

INNOVATION HAS OPPONENTS

NARROW MINDED AND NAÏVE

PEOPLE NOT REALIZING WHAT THEY OPPOSE

WAS ONCE UPON A TIME INNOVATIVE

STAKEHOLDERS

EMPLOYEES

NETWORK COLLABORATION

BUSINESS PROCES BRAND