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Barney, Jay B. (2002), Gaining and Sustaining Competitive Advantag, 2nd ed., Prentice-Hall. 2003

Johnson,M.W. (2010), Seizing the White Space: Business Model Innovation for

Growth and Renewal, Harvard Business School Press. 2011

Kaplan,R.S.and D.P. Norton (1996), The Balanced Scorecard: Translating Strategy into Action, Harvard Business School Press. 2001

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Porter, M.E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press. 2 1985 M E

Utterback, J. M. (1994), Mastering the Dynamics of Innovation: How Companies

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